Undeniable Proof That You Need background music for presentation
Ever discovered yourself humming a jingle incessantly? Or getting strangely psychological over a particular song on the radio? Or recalling every line to a teen anthem you have not heard in years?
Music subconsciously impacts our mood, energy levels, memory recall and even behaviour. It can heighten our sense of connection to people, experiences and spaces-- even services.
It's this result that researches have been measuring for the past 2 years. The bulk of research study shows a clear connection in between soundtrack and a service' efficiency. And yet, music stays one of the most underused tools for business success.
Here at Ambie, we're identified to help service owners comprehend the genuine value of music for their brand. That's why we've sifted through the mountains of research to set out the realities directly.
Now, whether you're an Ops Director or self-appointed shop DJ, you can fully understand-- and capitalise-- on music in your company. Restaurant background music
Background music can affect how a client feels, believes and even invests in your place
How background music effects your customer experience First impressions are lasting impressions.
In his famous TED talk, Daniel Kahenman (the Nobel-winning rockstar of behavioural psychology) discusses how it only takes one unfavorable occasion to mess up an individual's understanding of a whole experience. (We dig into this more in our Why music matters post).
Kahenman's words are powerful motivation for companies to guarantee every interaction with customers is an useful one. From the minute a consumer strolls through the door, to the minute they leave-- every action of the consumer journey should add value. Music is important to this process. 81% of consumers say that company background music raises their state of mind, while 71% state it produces a much better environment in general. From the minute a consumer strolls through the door, to the minute they leave-- each action of the consumer journey should add value. And when customers feel good in a space-- they act different within it. Did you know that simply playing music that consumers enjoy makes them 24% more likely to buy a product?
It's no wonder why 84% of organisations who focus on improving client experience report increased income. How is your company background music developing a positive client experience?
Service background music and the client experience QUICK FACTS: How music effects client experience (Source: BrandChannel, MarketingCharts and PPL. Links in text to full reports).
How company background music develops your brand identity It's a difficult market. E-commerce is ever rising, the High Street ever crowding. Companies are searching for new ways to amplify their brand in order to stand out. And customer experience has become critical.
In 2013 a Walker Information study forecasted that by 2020 consumer experience would defeat rate and item as the crucial differentiator in between brand names. We're now seeing that truth.
Music is a direct and economical method of establishing mood and building rapport with your target market. Often when we consider the components that construct a brand name, or consumer experience, we think about the visual components-- signs, design, logos etc. We forget the important role of sound in establishing identity too. However according to Brand name Channel, 96% of brand names who utilize music that fit their identity are more most likely to be recalled by consumers. This makes music a direct and affordable way of setting the tone of your brand and structure relationship with your target audience.
On top of this, a HUI Research study experiment concluded that just website playing brand-matched music over a generic mix of songs could see sales increase by 9%. (Which we unpack more in this How background music can enhance your organization post). How does your noise identity assist you stand apart from competitors? music and branding.
FAST FACTS: How music impacts your brand name (Source: BrandChannel, Seems Like Branding and HUI Research Study. Links in text to full reports) How background music fosters customer commitment.
Did you understand that obtaining a new customer costs around 6X more than keeping an existing one? And you're 50% more likely to make a sale to that existing consumer. So a 'sticky' consumer base can be a simple way of maintaining sales volume. But protecting the continuous the trust of these consumers requires more effort. The best soundtrack can 'speak the language' of your customer base; resonating with their values, tastes and goals. Music can be a significant layer of this technique. The best soundtrack can 'speak the language' of your customer base; resonating with their values, tastes and goals. It can increase an individual's sense of belonging to a brand, plus their likelihood of returning. In reality, a research study from Music Functions found that 31% of consumers stated they would go back to a service if the music was right. 21% said they would also recommend that organization. This describes why over two thirds of company owner claim that music motivates repeat service.
It's not everything about loyalty cards. Music makes your ideal consumers feel invited when they go into, understood once within, therefore more likely to return when they leave.
Does your music match the taste and values of your consumers and customers?
QUICK FACTS: How music effects customer loyalty (Source: Music Works. Hyperlinks in text to complete reports).
How service background music maximises sales revenue Your organization background music brings numerous intangible benefits-- increased brand awareness, consumer experience, commitment. But when it comes to the lifeline of your service-- sales-- is there a measurable distinction?
You wager. In a landmark Milliman study, he showed how playing slower music minimized the speed at which clients moved through a store. But the most interesting eliminate? He likewise tape-recorded this change in consumer behaviour resulted in as 38% sales increase. (If you're curious, we check out the Milliman study in our Matching music to your trade patterns blog piece).
Millian was among the very first to connect music to consumer behaviour, however he was not the last:.
Cain-Smith and Curnow demonstrated how music volume could impact traffic through a shopping centre. Caldwell and Hibbert connected a sluggish pace to increased dwell-time and drink purchases.
Knöferle exposed how small musical keys might drive extra spend in some contexts.
HUI Research discovered that brand-matched music in the food and beverage sector could enhance sales by 9%. A Texan research study found particular categories could activate more costly buying choices.
( And if you're a numbers individual, we cover more in our How background music can increase business post).
Phew! The numbers are as illuminating ... and frustrating. But if you're scratching your head over whether Tchaikovsky or Beyonce will generate more sales, keep the words of Milliman himself in mind:.